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Nielsen does deal to expand insights offering | Retailing Today

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
MARCH 27, 2015 | BY MIKE TROY

Retailers can measure every aspect of shoppers’ behavior on their Web sites and now an agreement between Nielsen and RetailNext means some of the same insights can be obtained from the physical world.

http://www.retailingtoday.com/article/nielsen-does-deal-expand-insights-offering
 

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